Day 11: CTA Receipts™.
Today we are fixing weak CTAs.
Because “hope this helps” is not a next move.
That is a polite little exit sign.
Your post needs to tell people what to do next.
Not five things.
One thing.
Today’s project:
Take one post, caption, email, offer message, or follow-up and rewrite the CTA.
Ask yourself:
1. What action am I asking for?
2. Is the next step obvious?
3. Am I asking for one move only?
4. Does this match the offer or tool?
Examples:
Old CTA: Hope this helps.
New CTA: Comment SHOW UP if you want the next step.
One post.
One next move.
One clean invitation.