They say numbers don’t lie, and when it comes to social media and the analytics, numbers definitely have the ability to either cripple or encourage you.
I am using the 1-month subscription of LinkedIn Premium and I have become one of those new creatives fascinated with:
↳ Engagement
↳ Impressions
↳ Viewers
The LinkedIn experts say:
↳ Don’t get caught up in Vanity metrics
↳ Focus on your message and writing style
↳ Comments trump all engagement
This is all great advice, but how can they be considered vanity metrics when it’s such an important part of the social media marketing process?
🚽 - I’m hopping off the pitty pot
❓- Have you used your LinkedIn Premium trial?
📈 - How much of your creativity is influenced by the metrics?
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