🧠💸 Why we keep going even when it no longer makes sense
⏳ The problem of sunk costs
We stay in projects, jobs, relationships, or subscriptions –
not because they’re good,
but because we’ve already invested so much. 😬
Time ⏰
Money 💶
Energy 🔋
Emotions ❤️
Our brain tells us:
“If I stop now, everything before was wasted.”
👉 That’s a thinking trap.
The past is gone – no matter what you do next.
The only useful question is not:
❌ “What have I already invested?”
but:
✅ “Would I start this again today?”
If the answer is no…
continuing often costs more than quitting. 🚪✨
🔍 Mini reflection for today:
Where are you continuing something
just because you’ve already invested so much?
And what might you gain by stopping honestly?