13d • General discussion
Why Clients Don’t Pay Premium (And How to Fix It)
A client asked me why his premium service felt cheap. I told him it's because his delivery was inconsistent.
One project would be smooth. The next would be chaos. Clients never knew which version they'd get. When delivery is unpredictable, people don't pay premium prices. They pay average prices for average reliability.
Here's what I did: I mapped out every step of his delivery process and built an AI system that standardized it. Same client communication. Same project milestones. Same quality checks. Every single time.
Within 90 days, he raised prices by 30%. Nobody complained. Why? Because his clients finally knew exactly what they were getting. Premium pricing isn't about being the best. It's about being the most reliably great.
Inconsistency kills pricing power faster than anything else.
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Why Clients Don’t Pay Premium (And How to Fix It)
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