I think this is a frustrating situation for any business owner. You invest in a website, people start making enquiries, but some conversations never turn into sales. From the client’s perspective, it’s not enough to have a contact form that works. They need a reliable way to keep track of enquiries and know which opportunities still need attention. That’s why I believe website design should consider what happens after a potential customer clicks “Submit.” If you were losing track of potential customers today, would you know exactly where in your process it was happening?