In this powerful session, you'll learn how to go beyond surface-level marketing and dig deep into the mind of your ideal client. We’ll show you how to uncover their pains, desires, and decision-making triggers through strategic research—then turn those insights into a lead magnet so targeted and valuable that your perfect clients can’t ignore it. By the end, you’ll have the clarity and tools to create a high-converting, authority-building lead magnet that attracts the right people and positions you as the go-to solution in your market.