5d • 🌟 Wins
Bluff Secured $21M By Solving the "Cold Start" Problem
Yesterday, betting platform BLUFF announced a $21M raise led by 1kx, by showing impressive numbers on a 3-month beta (125 million bets)
Here's how they did it:
Usually, new casinos face a "Liquidity Trap." High-rollers won't switch because they don't want to lose their VIP status elsewhere.
Bluff bypassed this with a strategic "Vampire Attack" on user loyalty.
✅ Standard Playbook: New platforms force users to start from zero, slowly grinding up loyalty tiers.
⚡ Bluff’s Playbook: They introduced "VIP Status Matching." If you are a VIP on Stake or Rollbit, you are a VIP on Bluff - instantly.
They realized that for high-value users, Time > Bonuses.
By removing the friction of "starting over," they converted their competitors' most valuable asset (long-term whales) into their own immediate traction.
Don't just build a better product; build a better migration path. The biggest barrier to entry isn't feature parity - it's the switching cost. Lower that, and you unlock growth.
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Bluff Secured $21M By Solving the "Cold Start" Problem
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