26d (edited) • General discussion
💌 Letter from our Founder - Eric Toz (December)
Hey BeautyBosses! 👋
It’s your founder here, kicking off our new weekly Founder Series – think of this as your private masterclass straight from the trenches of building 9-figure businesses.
Today, I want to show you something that legitimately excites me (which doesn’t happen often). 🤩
We just launched a new store in partnership with one of our bosses:
Here’s why KOHST is pure genius 💡:
- They’re not making “skincare for everyone.” ❌
- They’re making skincare for people who live for Summer, Fun, and being Outside. ☀️🌊
That’s a massive Total Addressable Market (TAM) disguised as a hyper-specific niche.
Let me drop some hard-earned truth on you – the same truth that helped my last company, ShineOn, generate $400M+ selling jewelry:
The riches are in the niches. 💎
We sold hundreds of thousands of pieces of fishing jewelry 🎣.
Hundreds of thousands of nursing jewelry 🩺.
Big-box brands would never touch those categories – too “risky,” too much inventory to pre-buy.
But with print-on-demand (and now beauty-on-demand), we wield a weapon the legacy giants will never have: zero-risk hyper-niche domination. ⚔️
Example that will blow your mind 🤯:
There are ~2 million Brazilian-Americans in the U.S. 🇧🇷
Too small for Glossier or CeraVe to build an entire brand around.
Perfect for a solo founder to own completely and build a multiple-7-figure business. 🚀
Some niche ideas that are wide open right now (steal them, I dare you):
⚽ Soccer Mom Skin
✨ Latina Glow Essentials
🚓 First Responder / Police Skincare (yes, really)
🤠 Texas-Proof Skin
🍊 Florida Fresh
☪️ Halal-Certified Muslim Beauty
Think about beer for a second. 🍺
Bud Light, Corona, Modelo… chemically almost identical.
Yet people will fight you over which one “represents them.”
Skincare is heading the exact same direction. 📉
When someone sees your product and thinks “Finally – someone made this for people like ME”… that’s not just a purchase.
That’s identity. That’s a badge. That’s instant brand loyalty. 📛
Generic “skincare for all” is about to get absolutely crushed. 💥
So my question to you this week:
What niche do YOU own that the big dogs are too scared to touch? 🤔
You’ve got the unfair advantage. Now go dominate. 👊
Let’s build legendary brands together,
Founder & Obsessive Brand Builder
Eric Toz
5
3 comments
💌 Letter from our Founder - Eric Toz (December)
skool.com/beautyboss-profits-on-demand
Welcome to BeautyBoss Profits Skool! Vibrant entrepreneurs like you unite here to build profitable, impactful skincare brands & POD Beauty Businesses.
Leaderboard (30-day)
1
+26
2
+22
3
+21
4
+12
5
+11
Powered by