Hey all, and happy late 4th to any Americans out there. Hope you had a good one!
I am writing Course 2: Route, which I hope to publish at the end of next week.
I will be covering Private Label vs White Label vs Custom Formulation, and thinking through claims, texture, ingredients and positioning - some of these things we lightly touched off in the first course.
Are there any questions you have that you want me to cover? It can be anything, the more feedback the better so don't be shy! You can also DM me if you're very shy.
Cheers,
Gabriel