Introduction
This intro class explains the key stages of building a real beauty brand, including product direction, prototypes, manufacturer outreach, packaging, compliance awareness, budgeting, and sales preparation. It is designed to help founders avoid expensive mistakes, ask better questions, and move forward with more clarity.
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Free Resources
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Course 1: Idea
Move from a vague product idea to a clearer opportunity. This course helps you understand what makes a beauty product idea worth exploring, who it is for, what problem it solves, and whether it has enough direction to become a serious product concept.
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Course 2: Direction
Choose the right product route before spending money. This course helps you compare private label, white label, and custom formulation, then think through claims, texture, ingredients, positioning, and what a good early-stage direction should look like.
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Course 3: Prototype
Turn your idea into something testable. This course shows you how to prepare a practical product brief, request samples, test feel, scent, texture, and packaging fit, and give useful feedback before deciding whether to refine, quote, document, or move forward.
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Course 4: Manufacturer
Prepare for better manufacturer conversations. This course helps you understand what manufacturers need from you, how to contact them properly, what questions to ask before paying, how to assess MOQs, lead times, support, and sample processes, and how to spot red flags.
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Course 5: Production
Understand what happens between sample approval and finished product. This course breaks down production planning, cost categories, formula and filling basics, packaging files, labels, boxes, documents, timelines, and the key checks to complete before you commit.
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Course 6: Sales / Launch
Prepare for a real launch instead of making a product and panicking afterwards. This course helps you plan your pricing, positioning, website, ads, launch assets, trade material, sales channels, proof points, costs, and first practical launch plan.
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