Aug 21 • BBSC English
I wasted $2,000 on the wrong targeting… here’s what I’d do differently.
When I first ran ads for a local client, I thought broad targeting would bring more leads. I figured, “The bigger the audience, the better.” Big mistake.
We spent $2,000 in two weeks and barely got any qualified leads. Most clicks came from people outside the service area, or people who weren’t even remotely interested. It was a painful but valuable lesson.
Here’s what I’d do differently now:
Start narrow, not broad. Focus on the exact people most likely to buy, even if it feels too small at first.
Test audiences early with tiny budgets. Spend $20–$50 to validate before scaling.
Layer targeting with intent signals. Don’t just choose demographics use interests, behaviors, or lookalike data to filter out noise.
Watch location settings like a hawk. One wrong radius setting and you’re wasting money.
Losing $2,000 hurt, but it taught me this: precision beats reach every time.
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I wasted $2,000 on the wrong targeting… here’s what I’d do differently.
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