Bayleaf Consulting started as a project management consulting firm. I knew I wanted something botanical but couldn't decide. I got hella stoned one night and it came to me:
there is no dish that has a bay leaf at the core
you can make things without a bay leaf
if you add a bay leaf it will make it all better no matter what
the "better"-ness cannot be directly attributed to anything (not like cinnamon or pepper)