Let's start by defining the problem. When we say 'nice guy syndrome', what do we mean? Here's how I define it, based on the overall patterns I see in men who say they struggle with it. This is the broad-brush discussion, and I welcome your thoughts about how you think these patterns show up, or what else you would include.

They ask--yet again--and despite that you feel the weight of the request on your already packed day or week, the pull to say yes is too strong. You've begun wondering if anyone likes you for anything other than how you help out. Let's dig into one of the most common roles men with NGS find themselves playing. I call it the 'Favor Mule'. We'll understand what's really up with this guy and, if he's you, start to map your way to the freedom to say No without apology.

Many men are surprised by the first thing I say they need to do to build true, lasting confidence in themselves. It's gonna challenge something you think is core to growth, manliness--maybe even who you are. Master this, and you'll be off to a running start.