B2B Social Selling Guide for LinkedIn Tips

Profile Optimization

Professional Headline

- Include your role, company, and clear value proposition

- Example: "Sales Director at TechCorp | Helping manufacturing firms reduce downtime by 40%"

- Avoid generic titles like "Sales Professional" or "Growth Expert"

About Section

- First 3 lines must hook the reader (visible before "see more")

- Include specific results you've helped clients achieve

- End with clear next steps for prospects (how to connect)

Connection Strategy

1. Targeted Outreach

- NO connection notes

2. Second-Degree Mining

- Identify 5 target accounts weekly

- Find and connect with multiple stakeholders at each account

- Engage with their content before sending connection requests

3. Strategic Commenting

- Comment on posts from target prospects daily

- Add genuine value (insights, examples, resources) not just "Great post!"

- Ask thoughtful questions that showcase your expertise

Content Strategy

80/20 Rule

- 80% educational/value-driven content

- 20% promotional content

- Post 3-5 times weekly for optimal algorithm exposure

You’ll Learn more in the B2B LinkedIn Course!

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