4d • General discussion
How Awards Build Trust and Win You More Clients
Imagine being able to get more clients because you've won awards.
85% of consumers now want to see awards and reviews on your website before they'll trust you enough to make a purchase.
So, if you have goals to convert more prospects who are visiting your website, entering your pipeline, or having calls with you to learn about your business and services, you need to prioritise demonstrating your trustworthiness and credibility, and assure them that their investment in you is a great choice.
Awards Prove You Are Trustworthy
Trust isn’t built through clever words alone, it needs to be earned.
One way of proving trustworthiness is through third-party endorsements, and awards are a great source of this.
Having an award shows that a respected judging panel has reviewed your work, compared you against others, and publicly declared you worthy of winning.
That’s not just nice to have, it’s powerful social proof.
When potential clients see award logos on your site, it immediately answers their internal doubts and helps reassure visitors that they’re in safe hands, before you’ve even spoken to them.
Awards Prove You Are Credible
In saturated markets, clients need a reason to choose you over someone cheaper, louder, or newer. Credibility sets you apart.
Credibility is about authority, experience, and validation. And awards are a vastly underutilised tool to prove you have those qualities.
Awards signal:
- You meet (or exceed) industry standards
- Your work has been reviewed and validated by experts
- You're recognised as a leader or innovator in your field
When buyers compare websites or proposals, awards will give you a competitive edge. You’re no longer just another option, you're the award-winning one with credibility.
Using Awards to Boost Your Sales Conversions
From your homepage to your pitch deck, awards are conversion boosters.
Here’s how:
Website conversions: Award logos catch the eye and build instant credibility.
Email campaigns: Highlighting wins increases click-throughs and replies.
Sales conversations: Awards create talking points that build trust fast.
Social media content: Sharing nominations and wins adds excitement, relevance, and proof of your momentum.
In every stage of the buyer journey, awards give potential clients the confidence to say yes.
In Conclusion, Awards Make Sales Easier
When a new lead enters your pipeline, it’s your job to prove to them you have the service or product to meet their needs.
Through clever sales and marketing techniques you can communicate this, but trust and credibility… That's hard to convey with words alone.
By winning awards and publishing them at each stage of the customer journey, alongside reviews and testimonials, you can prove you are trustworthy and credible, and a safe bet for customers to spend their money with.
So think about the awards you could be putting on your website to demonstrate just how great you are, the trust that other customers have with you, and prove you are credible.
Want to learn exactly how to find, enter, and win the right awards for your brand?
Join our next live masterclass and start building the trust your brand deserves with awards that convert.
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How Awards Build Trust and Win You More Clients
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