Imagine being able to get more clients because you've won awards. 85% of consumers now want to see awards and reviews on your website before they'll trust you enough to make a purchase. So, if you have goals to convert more prospects who are visiting your website, entering your pipeline, or having calls with you to learn about your business and services, you need to prioritise demonstrating your trustworthiness and credibility, and assure them that their investment in you is a great choice. Awards Prove You Are Trustworthy Trust isn’t built through clever words alone, it needs to be earned. One way of proving trustworthiness is through third-party endorsements, and awards are a great source of this. Having an award shows that a respected judging panel has reviewed your work, compared you against others, and publicly declared you worthy of winning. That’s not just nice to have, it’s powerful social proof. When potential clients see award logos on your site, it immediately answers their internal doubts and helps reassure visitors that they’re in safe hands, before you’ve even spoken to them. Awards Prove You Are Credible In saturated markets, clients need a reason to choose you over someone cheaper, louder, or newer. Credibility sets you apart. Credibility is about authority, experience, and validation. And awards are a vastly underutilised tool to prove you have those qualities. Awards signal: - You meet (or exceed) industry standards - Your work has been reviewed and validated by experts - You're recognised as a leader or innovator in your field When buyers compare websites or proposals, awards will give you a competitive edge. You’re no longer just another option, you're the award-winning one with credibility. Using Awards to Boost Your Sales Conversions From your homepage to your pitch deck, awards are conversion boosters. Here’s how: Website conversions: Award logos catch the eye and build instant credibility. Email campaigns: Highlighting wins increases click-throughs and replies.

We've made it to September! For lots of people it's back to school time, and back to routine, as we move into the final quarter of the year. No matter where you are in your awards journey, now is the perfect time to stop and reflect on the year so far (what have you achieved in your business, and in your awards?) and start planning for the new year. There are still some great awards programmes currently open for entry, each of them giving you the chance for some early recognition in 2026. If you've been considering how awards can help you achieve your business goals and have not yet taken the plunge, now is the time to get started… Awards open now! National Coaching Awards The National Coaching Awards, organised by Paseda360, are focussed on celebrating real impact. Whether you’ve worked with a life-changing coach or you are one, the awards shine a light on the coaches creating true transformation. The National Coaching Awards are about more than just the trophies. Paseda360 believe coaching should change lives, not just check boxes. Which is why their awards focus on real stories, authentic impact, and human transformation. Deadline: 28 September 2025 READ MORE Business Brilliance Awards These awards recognise organisations and individuals who demonstrate excellence in innovation, leadership, growth, and sustainability. From pioneering start-ups to established enterprises, the Business Brilliance Awards highlight the creativity, dedication, and excellence that drive the global business community forward. With a range of categories covering various aspects of business success, including leadership, customer service, and international expansion, these awards provide a platform to honour those who set new standards of brilliance in their respective fields.

Awards ceremonies are exciting opportunities to celebrate achievements, but they can also feel intimidating—especially if it’s your first time. Don’t worry! With the right preparation, you’ll not only feel confident but look fabulous too. Here’s a complete guide to help you dress to impress and make the most of your big moment. Nailing the Dress Code: From Business to Black Tie Your event invitation is your first clue. Most invitations specify a dress code—follow this as a baseline, but don’t be afraid to add your personal flair. Think colours, patterns, or traditional attire that feels meaningful to you. 1. Business Attire: Daytime Awards Done Right For daytime presentations, business attire is key. Wear something polished yet comfortable, like an outfit you’d choose for a client meeting or a professional networking event. 2. Cocktail Dress Code: Polished, but Playful For cocktail events, opt for semi-formal looks. Consider: Dresses: At or just above knee length. Suits: No jacket or tie needed— you could play with fabrics or colours here. 3. Formal Dress Code: Timeless Elegance Formal events call for: Gowns: Floor-length or midi dresses in classic cuts. Suits: Pair with ties or pocket squares for added polish. Darker hues exude sophistication. 4. Black Tie: The Ultimate Glam At the most formal awards ceremonies, think velvet, satin, or lace fabrics: Dresses: Choose cocktail-length or floor-length elegance. Tuxedos: A timeless, foolproof option for all genders. Dressing for Your Industry: Know the Vibe The nature of your industry often influences the dress code. Use these tips to align your style with your field: Creative Industries Creative awards often encourage individuality. Express your personality with bold designs, unique patterns, or accessories. Entrepreneurial Celebrations Young entrepreneurs can blend modern trends with business-like finesse. Use this chance to reflect your brand identity through your outfit.

This November, we're shining a spotlight on the Tech awards open for entries right now. Winning a tech award can distinguish your brand in a sea of competitors, showcasing your innovation and amplifying your impact. Let’s dive into the awards currently open for entries and why securing one might be your best decision this season. Why Tech Awards Matter More Than Ever The tech industry thrives on rapid innovation, influencing sectors across finance, healthcare, retail, and beyond. Today’s awards focus on recognising these pivotal contributions, celebrating breakthroughs that make the world safer, more efficient, and more sustainable. Winning a credible award brings more than just a trophy—it signals trust, credibility, and a proven track record to clients and stakeholders alike. Did you know that award-winning companies often see a 63% rise in turnover, and 77% higher sales compared to their non-award-winning competitors​​? For tech founders, an award is also a vital asset in recruitment, drawing top talent eager to join an award-winning, innovative team. Ready to make your mark? Here are the top awards open this month. Tech Awards Open for Entry 1. Aurora Tech Award This global award celebrates women founders in tech who are making a positive impact. Supported by inDrive, the Aurora Tech Award encourages applications from startups that: Are led or co-founded by a woman Have a functional product prototype Operate with up to $4 million in funding Are less than five years old Focus: The award seeks startups whose mission aims to improve lives, driving social change through technology. Deadline: 21 November 2024 If you’re an eligible startup, this award offers a platform to spotlight your work on a global stage. 2. Global Business Tech Awards The Global Business Tech Awards honour tech solutions enhancing customer experiences, data management, and business operations worldwide. Categories are diverse, from apps that revolutionise user interactions to management systems that streamline operations across industries.

If your business has recently hit a major milestone, it’s time to showcase it and earn recognition for your hard work. Entering prestigious business awards and entrepreneur awards is a powerful way to highlight your success, validate your efforts, and elevate your brand’s reputation. But how do you win business awards, entrepreneur awards, and the best awards for your industry and team? In this guide, we’ll share essential tips to help you increase your chances of winning business awards. These insights will support your journey to building credibility, attracting new clients, and inspiring your team. 1. How to Choose the Right Business Awards to Enter With countless business awards available across nearly every category and industry, from “Entrepreneur of the Year” to “Healthcare Business of the Year,” it’s crucial to be strategic. To maximise your chances of winning, focus on awards that align closely with your business’s strengths, achievements, and unique story. Picking the right category will give you a better chance to highlight your relevance and stand out. Tips to Select the Right Award: - Match your business goals to the award's focus—are they looking for innovation, impact, or growth? - Check eligibility requirements to ensure you meet all criteria. - Read past winners’ stories to get an idea of what the judges value. 2. Do Your Homework Winning business awards requires thorough preparation. Research each award, understand the entry criteria, and develop a strategy for your application. If you rush, you may miss important eligibility factors, fail to meet criteria, or exceed the word limit. Steps to Take: - Start early to give yourself ample time to prepare. - Break down each question into manageable parts and keep your answers concise. - Ensure clarity by proofreading and focusing on the key points without fluff.