What to Do Once You’ve Won a Business Award
Winning a business award is a brilliant accomplishment. It’s a moment to celebrate, and it’s proof that your work is not only being seen but validated. But most businesses make a crucial mistake after they win: they keep the news to themselves, or they post it once on social media… and that’s it. If you’ve won an award, it’s important to remember that winning isn’t the end of the journey, it’s just the beginning. Here’s how to turn your wins into lasting value, with practical steps that build your brand profile, boost your credibility, and open new opportunities for growth. 1. Communicate the Win with Your Team Before you tell the world, make sure you prioritise telling your team. Afterall, they are the ones who made the win possible. Sharing the news with them first doesn’t just show respect, it creates pride and momentum inside your organisation. Here are some ways you could do this, depending on the size of your team; - Announce the win in a team meeting or internal newsletter. - Record a video message from leadership thanking everyone. - Celebrate with an internal event for those who couldn’t attend the ceremony, whether it’s coffee and cake or a full-blown party, mark the moment (and don’t forget to take pictures!) - Highlight individual contributions where possible. It’s proven that teams who feel recognised are more engaged and loyal, so tell your team and start seeing the impact of that award win in an instant. 2. Share the ‘Why' Behind Your Win on Social Media Posting “We’ve won an award!” is a start, but you need to explain why you won, and why it matters. What’s really powerful is when you explain the story behind the success. So, what did you win for? Was it an innovative project? A product transformation? A service that changed lives? Your audience also wants to know who was involved, what impact you’re having, and what that award means for your teams, community or customers. People love to see visual content, so include photos, videos, and winner graphics to bring the win to life. And make sure to tag the awards organiser, your team, and any partners who were part of the success to spread your message as wide as possible.