It’s easy to look at a repetitive task and immediately think, “I should automate this.” But just because something can be automated doesn’t necessarily mean it’s worth automating. Here’s a simple 3-step framework I’d use: 1. Find the repetition 🔁 Look for tasks you’re doing the same way over and over again. Following up with leads, creating reports, moving information between tools, posting content, updating records, etc. If you only do something once a month, automating it probably won’t change much. If you’re doing it every day, keep looking. 2. Calculate what it’s actually costing you ⏱️ Don’t just look at how annoying the task is. Take the time it requires each week and multiply it across a month. 20 minutes a day doesn’t sound like much. That’s still roughly 7 hours every month spent on one repetitive process. Now ask yourself what those 7 hours would be worth if they went toward sales, clients, content, or actually growing the business. 3. Ask how much of the process actually needs YOU 🧠 This is the big one. Separate the parts that require your judgment, creativity, relationships, or decision-making from the parts that are just execution. You might realize you shouldn’t automate the entire process. You might only need to remove the repetitive 80% and keep yourself involved for the 20% where you actually add value. Try those three steps on your own business.