“You Can’t Catch Them All” Short film

This short film, You Can’t Catch Them All, was created as a case study in a new kind of brand storytelling. Rather than opening with a product or a pitch, the goal was to build a fully realized noir world, complete with original characters, cinematography, and score, that earns the viewer’s attention on its own terms. The fictitious brand partner, "VRT Energy", is woven into the story only once the audience is already invested in the characters and intrigue, so the placement feels like a natural part of the world rather than an interruption. I also tried to surgically blend a 1950's style noir aesthetic with key modern visual elements. This approach was inspired by a growing trend of longer-form branded content that prioritizes genuine storytelling, the idea being that if you capture someone with a real story first, they’ll stay through the brand moment instead of skipping past it. This project was produced end to end using an AI tools, Image and video created with Nano Banana Pro, GPT Image 2, and Kling 3.0 Omni on Higgsfield AI.

https://youtu.be/KekBXqYx_Fk

2 comments

“You Can’t Catch Them All” Short film