11d • General discussion
Jack of all trades is a master of none
One of the main reasons private trainers struggle to acquire clients online is that they aren’t super clear of who their target athlete is…
Saying “I do private training online or remote” isn’t compelling enough for a brand new athlete/parent to trust you.
It’s about picking a niche or specialty that you are most confident in and going all in with being the best you can be.
Example: “I help 13-15 year old pitchers make their high school varsity team by adding 3-5mph to their Fastball”.
- Super specific target
- Result+Outcome oriented with a focus on Transformation
Don’t be 1 of 100. Be 1 of 1
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Jack of all trades is a master of none
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