BE DIFFERENT THAN THE AVERAGE! Yes, premium rates come with experience. But wouldn’t you rather skip the 5-10 years to get there? Here’s how: Offer something extra and valuable on top of the normal service. Normal guy: “I offer hitting and pitching lessons” You: “ I offer detailed swing analysis, a tangible routine checklist for your player to implement in 1-2 months, and I offer X,Y,Z on top of my in person training sessions.” Same time. Same core offer. But one can charge higher rates because they’re providing more value.

One of the main reasons private trainers struggle to acquire clients online is that they aren’t super clear of who their target athlete is… Saying “I do private training online or remote” isn’t compelling enough for a brand new athlete/parent to trust you. It’s about picking a niche or specialty that you are most confident in and going all in with being the best you can be. Example: “I help 13-15 year old pitchers make their high school varsity team by adding 3-5mph to their Fastball”. - Super specific target - Result+Outcome oriented with a focus on Transformation Don’t be 1 of 100. Be 1 of 1

Most trainers want to make training athletes their full time job, and why wouldn't they? Getting paid well to impact athletes while being involved in the sport you love sounds amazing. But not many know how to get there... In short, there are 3 Levels you need to conquer to go from side-hustle trainer to operating a business that is sustainable: - Level 1 is becoming a good coach and understanding how to train in person. - Level 2 is leveraging your Level 1 experience to scale toward high-ticket offers. This gives you the ability to impact more lives and where you can earn more for your time by adding more value. - Level 3 is implementing a remote program where you can take on more athletes as clients while keeping a high quality standard for your business. Most are content at Level 1. But know that there are Levels to the game!

One of my players recently had a birthday. It’s so easy to just give them a hi-five and move on. But getting them something small (pack of baseball cards, something you know they like etc.) will make the biggest difference in how they see you and their retention in wanting to come back. Do the little things right and see the biggest difference