Assistable Announces Strategic Acquisition of LeadIndicator and EverBots, Expands Leadership Team with CRO and CPO Appointments

ATLANTA, GA – July 17, 2025 – Assistable Machine Learning, Inc., the rising leader in AI-powered voice automation and CRM integrations, proudly announces the acquisition of two of its top-performing resellers: LeadIndicator and EverBots. As part of the acquisition, Assistable welcomes Bernie White as Chief Revenue Officer (CRO) and Mike Copeland as Chief Product Officer (CPO), strengthening its executive team for a new phase of rapid growth and innovation.

With this move, Assistable deepens its roots in the agency and small business automation space by integrating two powerhouse brands that have been instrumental in expanding Assistable’s market share.

Bernie White, founder of LeadIndicator, brings decades of experience in enterprise sales and channel growth. Under his leadership, LeadIndicator consistently ranked among the top contributors to Assistable’s reseller program. As CRO, Bernie will spearhead strategic partnerships, reseller success, and revenue expansion initiatives.

Mike Copeland, founder of EverBots and EverSuite, is a veteran in AI automation and CRM system design. He’s led the development of plug-and-play solutions for agencies and service pros, including voice AI assistants and advanced onboarding workflows. As CPO, Mike will drive product strategy, feature innovation, and customer implementation frameworks across the Assistable platform.

“This isn’t just an acquisition—it’s an acceleration,” said Jorden Williams, CEO of Assistable. “Bernie and Mike have built exceptional businesses on top of Assistable. By bringing them into our leadership team, we’re combining vision, proven execution, and deep domain expertise to serve our clients at an entirely new level.”

The acquisition includes all customer accounts, revenue streams, intellectual property, and proprietary systems developed under the LeadIndicator and EverBots brands. Clients can expect uninterrupted service with new innovations already in the pipeline.

Assistable remains committed to expanding its open integration ecosystem, with new native connections launching soon for platforms like Zapier, Make, Salesforce, and HubSpot.

Assistable.ai is an AI automation platform that helps businesses streamline customer communication, automate sales workflows, and deliver natural-sounding AI voice experiences. As the #1-ranked app in the GoHighLevel Marketplace, Assistable is trusted by hundreds of agencies, franchises, and small business teams.

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