Hey everyone, excited to be here!
I’m John Hetherington, founder of InsightEdge AI and we’re building an AI Control Tower that helps mid-market CFOs and CIOs safely use AI to grow their business.
A bit about me: I’ve spent 30 years leading IT and digital transformation projects, working with firms like Deloitte and EY, and helping enterprises streamline complex business processes. Now I’m channeling that experience into scaling my own business.
Where I’m at right now: We’ve built our MVP and are moving into go-to-market with pilot customers.
Biggest challenge: Building a consistent sales pipeline and booking more of the right discovery calls.
I’m here to learn from others who’ve successfully scaled past this stage, how you approached pipeline growth, positioned your product, and created repeatable systems.
Looking forward to connecting and contributing!