Social Media Breakthroughs You Need to Know

Social platforms are moving fast—from AI-powered livestreams to algorithm shifts that affect your reach. Here’s your quick roundup of the week’s biggest updates across Meta, TikTok, LinkedIn, YouTube, and brand campaigns you can learn from.

Meta’s New AI Wearables

Meta just announced a bunch of new gadgets that feel straight out of the future. They revealed:

Ray-Ban Display Glasses – smart glasses that mix AR with everyday content capture.
Neural Band – a wristband that can pick up your neural signals (yep, like controlling things with your thoughts 👀).
Gen-2 Ray-Bans – same stylish frames, but with longer battery and better cameras for creators.

Threads Goes Long-Form

Threads isn’t just for quick updates anymore—you can now write posts up to 10,000 characters. That’s basically blog-length.

This opens the door for sharing full stories, guides, or thought-leadership posts without linking out to another platform. If you’re already posting on LinkedIn, you could easily repurpose that type of content here. And since Threads connects back into Instagram and Facebook, there’s potential for your long-form posts to reach way beyond the app itself.

Personally, I see this as a chance to slow down a little and share content with more depth, not just quick scroll-bait.

Instagram Hashtags Don’t Drive Reach

Adam Mosseri confirmed what a lot of us suspected: hashtags aren’t the magic growth hack we once thought. They help organize and categorize posts, but they won’t push your content to more people.

So what actually works?

Grabbing attention in the first 3 seconds of a Reel.
Writing captions that make people want to comment or save.
Using built-in features like polls and stickers to spark engagement.

At the end of the day, Instagram is rewarding posts that feel genuine and keep people interacting. Hashtags can still be useful—but they’re not the engine.

TikTok Driving Funnels

TikTok is making a big push to prove it’s more than just an awareness channel. They just shared new data showing that search ads are actually driving strong lower-funnel results—meaning people aren’t just watching, they’re clicking and buying. If you’ve been on the fence, this is a good time to test campaigns around high-intent keywords (think: “best skincare routine” or “affordable laptops”).

And of course, music continues to run the platform. TikTok dropped its official Songs of the Summer list, so if you want to ride trends while licensing still allows, grab those tracks while they’re hot.

Pro tip: If you’re ever stuck on content ideas, meme/audio trackers (like SocialPilot’s weekly list) are your best friend—they show you what’s trending right now so you can jump in while the wave is fresh.

LinkedIn Shifting Algorithms

LinkedIn’s algorithm is shifting again—and not in our favor. Recent reports show organic reach is down hard in 2025(views cut in half, engagement down by a quarter).

But here’s the silver lining: LinkedIn is rewarding depth over volume. Instead of cranking out posts every day, focus on creating richer content that’s super relevant to your niche. Encourage saves (“Bookmark this for later”) and spark meaningful comments in the first 60–120 minutes after posting. That early engagement is what fuels distribution now.

YouTube Live Biggest Update Yet

Big news: YouTube just rolled out its biggest Live update yet. Here’s what’s new:

You can now stream vertically and horizontally at the same time, with one unified chat.
AI highlight tools can instantly turn your streams into Shorts.
New creator tools: rehearsal mode, viewer reactions, membership gating.
And yes, new ad formats that let you monetize in real time.

This is a huge signal: YouTube wants creators to go live more often—and then chop those lives into short, discoverable content. Pair that with their new AI editing features and you’ve basically got a stream-to-Shorts machine at your fingertips.

What This Means for You

On YouTube → If you run webinars or lives, repurpose them into Shorts with the new AI highlight tool.
On TikTok → Test search ads around buyer-intent queries.
On LinkedIn → Post fewer, but make them richer. Aim for saves and thoughtful comments, not just likes.
Creative hooks → Remix the GAP/KATSEYE dance trend or launch a repeatable “signature walk” like Telstra.
On Threads → Try out long-form posts (repurpose your best LinkedIn content).

Brand Campaigns to Learn From

GAP × KATSEYE “Better in Denim” → A viral dance collab that smashed records and is stilltrending.
Telstra’s “Telstrut” → A simple branded walk that turned into a TikTok challenge with 22M+ views. Proof that a repeatable motion can anchor UGC.
Jungkook × Calvin Klein → Over 1M posts on X in just one day. A reminder that celebrity collabs + fandom energy = wildfire attention.

👉 Which update excites you the most this week—YouTube’s AI Shorts, TikTok search ads, or Threads long-form posts? Hit reply and let me know—I’ll feature community insights in the next issue.

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