You’ve got your format. You’ve got ideas. Now let’s get to the part that actually puts content on screen. This week is all about creating the video — scripting, shooting, and structuring for scroll-stopping results. - Top Creation Insight #1 — Keep It As Short As It Deserves There’s no magic runtime. Your video should be “as short as possible, and as long as it needs to be.” If every second adds value, keep it. If not? Cut it. Ruthlessly. - Top Creation Insight #2 — Hook First, Then Everything Else If your hook is weak, nothing else matters. Script your hook before you even pick up the camera. It’s the doorway to your watch time. - Top Creation Insight #3 — B-Roll is the Secret Weapon B-roll makes your video feel alive. Whether it’s a quick shot of boiling water, a zoom on someone’s reaction, or context clips from Pexels—use it to support your narrative and keep eyes on screen. - Tactic of the Week — Voiceovers Build Connection Voiceovers let you narrate your story while showing compelling footage. Pro move: write your VO first, then shoot the clips you need to support it. - Production Truth — Gear Doesn’t Matter (Much) Most viral content is shot on phones. What does matter? Clean audio. Invest in a lav mic. Bad sound is an instant scroll. - Marketing Word of the Week — Captions (Not Subtitles) Not talking about the words on screen. Your caption — the text you post with your video — can tease the hook, invite comments, or spark curiosity. Use it as part of your storytelling. ✍️ Quick Tip Create a basic shot list before filming: • Hook (wide) • Close-up reaction • Product or context cutaway • Payoff shot Even if it’s just notes in your phone, it’ll save you hours later. 🎓 Want the Full Framework? This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. We guide business owners step by step to build systems, master branding, and scale with confidence. 👉 Click here to join the Academy today and start creating content that converts.

Let’s go deeper than likes. Because real growth happens in the comments. When people talk, argue, laugh, relate, or react — you’re not just creating content, you’re creating connection. - Top Engagement Insight #1 — Comments Are Content Most creators treat comments like a side effect. But smart ones engineer them. More commenting = more time spent = more watch time. And the algorithm eats that up. - Top Engagement Insight #2 — Stir the Pot (Gently) You don’t need drama. Just friction. Crocs. Pineapple on pizza. Silent vlogs. Ask a polarizing question and stay neutral. Let your audience do the debating. - Top Engagement Insight #3 — Relatability = Replies Nostalgia and shared experiences drive community. “Remember this?” or “Anyone else feel this way?” turns viewers into participants. And participation is what scales. - App of the Week — Sprout Social: Smart Inbox The fastest way to human replies at scale. Manage every DM, comment, and tag from one place—without dropping the ball on a single convo. - Marketing Hit of the Week — Ryanair’s Comment Sections Ryanair doesn’t just post funny content—they reply with even funnier comebacks. Their comment sections feel alive. That’s how you turn followers into fans. - Marketing Word of the Week — Conversation Design It’s not just what you post—it’s what your content invites. Great content sparks a conversation. The best creators plan for replies before they ever hit upload. - Quick Tip Reply to the first 20 comments with personality. Not just “thanks”—ask follow-ups, drop emojis, or start side jokes. People stick around longer when it feels like a party, not a post. - Want to Build This Into a System? This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. We guide business owners step by step to build systems, master branding, and scale with confidence. 👉 Click here to join the Academy today and start creating content that converts.

Viral videos aren’t about luck—they’re about structure. In this issue, we break down the proven content formats that keep creators consistent, scalable, and yes—sometimes viral. - Top Insight #1 — Pick a Format, Not a Random Idea Creators who grow fast don’t wing it. They find a format that works—and repeat it. Why? Because the algorithm and your audience both love predictability with a twist. - Top Insight #2 — Your Life = Content (If You Frame It Right) Your everyday stories can be magnetic—if they start with curiosity. ❌ “Here’s my morning routine.” ✅ “I tried waking up at 5am for 7 days. Here's what actually happened.” 1. Format to Try — Teach Something Useful Educational content always works. “3 settings to fix your iPhone camera” > “Watch me vlog.” Teach fast. Offer value. People come back for more. 2. Format to Try — Reactions & Challenges Human curiosity is a cheat code. Will they win? Will they mess up? Will they scream? From giveaways to “guess that brand,” this style keeps people watching to the end—exactly what the algorithm wants. 3. Skill Showcase + Twist = Scroll Stopper Talent is powerful. But surprise makes it viral. Pretend to bomb, then crush it. Start awkward, end elite. That journey = retention gold. 4. Skits, Inside Jokes & Audience Comments Skits work best when people say: “That’s literally me.” Bonus: Turn your comments into content. If your audience isn’t giving ideas yet—seed a few to get started. - Word of the Week — Format A format isn’t a trend. It’s a system. Something you can repeat, remix, and grow with. Build your own, then dominate your lane. - Quick Tip Draft one idea in each format bucket: 🗓 Everyday Life | 🎓 Educational | 😲 Reactions | 🎯 Challenges | 🎨 Skills | 🎭 Skits | 💬 Comments | 📈 Trends Then ask: which feel most you? That’s your lane. Want the Full Framework? This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. We guide business owners step by step to build systems, master branding, and scale with confidence.

In our last issue, we cracked the algorithm. Today, we get tactical: how do you design a video that actually gets watched to the end? - Top Insight #1 — Hook Hard, Hook Early You have 3 seconds. Use a messaging hook (“You won’t believe what happened…”) or a visual hook (something wild or unexpected). Pro tip: Drop a second hook mid-video to keep viewers locked in. - Top Insight #2 — Cut Ruthlessly Dead space kills momentum. Every “um” and pause is a chance for your viewer to scroll. Edit like a savage. Make every second earn its place. - Tactic of the Week — Pay It Off at the End Set a promise, build tension, and deliver in the final moments. That’s how you win on completion rate—the algorithm’s favorite stat. - Relatability + Sharability = Multipliers When people feel seen, they stay. When they think, “This is so [my friend],” they hit send. Identity, usefulness, or emotion—make your video share bait. - Word of the Week — Repeatability Don’t reinvent the wheel every time. Great formats scale. “If [Brand] Ads Were Honest” became a whole series. Find your repeatable formula. - Quick Tip Before you post, run your video through this: Hook. Pacing. Payoff. Relatability. Sharability. Repeatability. Score it. Improve it. Then publish. - Want the Full Framework? This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. We guide business owners step by step to build systems, master branding, and scale with confidence. 👉 Click here to join the Academy today and start creating content that converts.