Fonts & Branding: More Than Just Letters

Look at the Louis Vuitton logo. Now imagine it in Comic Sans.

Still feel luxurious? Probably not.

That’s the power of fonts: they’re not just letters. Fonts carry personality, influence emotions, and shape how people see your brand.

A Quick History of Fonts

📜 1400s → Johannes Gutenberg invents the printing press. First fonts: Blackletter (dark, heavy, calligraphic).
🇮🇹 Late 1400s → Roman typefaces introduced—cleaner, easier to read.
📰 1930s → Times New Roman designed for newspapers.
💻 Today → Thousands of fonts exist, from formal to playful.

👉 Fun fact: Comic Sans was made for comic speech bubbles, but people misused it everywhere… designers hate it so much, NASA banned it.

The 4 Main Font Types

Serif → Classic, formal, trustworthy (e.g., Times New Roman).
Sans Serif → Clean, modern, simple (e.g., Helvetica, Google’s logo).
Script → Elegant, creative, handwriting style (e.g., invitations).
Display → Decorative, bold, fun (e.g., Impact, posters).

Fonts in Branding

Why fonts matter for your brand:

Identity → Fonts show what you stand for. Luxury brands = elegant serifs. Tech brands = clean sans serifs.
Recognition → Coca-Cola’s script or Google’s playful sans serif are unforgettable.
Trust → A bank in Comic Sans? No thanks. Fonts set the tone for professionalism.

Ready to Go Deeper?

This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. In our Academy, we guide business owners step by step to build systems, master branding, and scale with confidence.

👉 Click here to join the Academy today and start building a brand identity that truly speaks.

Tips for Choosing Fonts

✅ Match the brand’s personality ✅ Prioritize readability ✅ Stick to 2–3 fonts max ✅ Choose fonts that fit your audience (kids vs professionals)

👉 And most importantly: stay consistent across your logo, website, ads, and posts.

Quick Exercise

Look at your current brand materials.

Do your fonts reflect your brand’s personality?
Are they consistent across all platforms?
If not, pick one serif or sans serif as your “anchor” font and build around it.

👉 Share with us your brand’s main font choice—Serif, Sans Serif, Script, or Display.

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