Your roadmap should tie into the calendar ๐.
Think:๐ Holidays & Long Weekends = Big sales drivers.
๐ Sports Calendars = Canucks, NFL, UFC, playoffs.
๐๏ธ Community Fundraisers = Repeat traffic + goodwill.
๐ Action: Open your calendar right now
โฐ. Circle 3 anchor dates in the next 2 months. Build your roadmap backwards from those.