The A to Z of UGC
Start here. In 30 minutes I’ll walk you through UGC from A to Z: what it actually is, how creators get paid (briefs, platforms, outreach, retainers and tech UGC), what brands look for, and exactly how I’d start from zero today with just my phone.
No following needed. No fancy kit.
Ready to land your first paid deal? The Anyone Can Create Mentorship takes you the rest of the way: dannightingxle.com/mentorship
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01 · Start Here
Get set up properly before you film a thing. The apps and AI I use (and which are free), the kit I’d buy with £0, £50 or £150, and a week-by-week plan for your first 30 days. Short lessons, all practical.
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02 · Content That Converts
Make videos brands actually want to run as ads. How brands judge a UGC ad, hooks and the first 3 seconds, scripting 30 and 60 second ads, my AI prompts for hooks and scripts, reading a brief, confidence on camera, filming on your phone, batching a week of content and light editing.
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03 · Your Portfolio
Build a portfolio brands say yes to. What brands look for and what they skip, making portfolio pieces with no clients yet, building your portfolio site step by step, and keeping it fresh as paid work comes in.
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Tech UGC: Your First Paid Work
Start here if you’ve never been paid for UGC. Apps pay creators to post daily on dedicated accounts, and it’s the fastest way to get paid while you learn. The formats that work, hooks and scripts for app promos, filming a week of videos in three afternoons, and the referral test: hit the standard and I’ll refer you to the tech UGC companies I work with.
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05 · Winning Jobs
Get paid work coming in. Where paid deals actually come from, the platforms worth signing up to, turning gifted collabs into paid, getting brands to come to you, pitching brands with ad budget, what to charge, usage rights, and turning one brief into repeat work.
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06 · Tools, AI and Workflow
Work faster with less stress. Using AI for briefs, research and shot lists, setting up one AI project per client, tracking every deal, deadline and payment, handing off to an editor, and my week from brief to delivery.
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07 · The Business Side
Run it like a business. Contracts and what to push back on, deposits and getting paid on time, invoicing (with my template), tax basics for UK creators, and the ad disclosure rules you need to follow.
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08 · Mentality, Routine and Health
Make this last. Handling rejection and ghosting, what to do in slow months, a weekly routine that fits around a full-time job and a family, and avoiding burnout.
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Resources
Everything you can copy and use: pitch email and DM templates, brand lists by niche, the outreach tracker, a rate card template, my script template and an invoice template. New downloads are added as each course opens.
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