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Jun 28 (edited) • Offer Hypothesis
Offer Hypothesis - Paulo
I don’t think this is another Offer Hypothesis about pricing.
Or messaging.
Or even your offers.
Actually…
the more I looked at your community, the less I thought you were building a promotion community at all.
And I think that’s where this gets really interesting…
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What I think is actually happening 👀
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At first glance, Roast & Promote looks like a place where people can promote themselves.
And honestly, that alone is already useful.
Most beginner builders are struggling with the same thing:
They have a community, offer, post, ad, or idea…
but not enough people are looking at it.
So the obvious promise is:
“Come here and get more visibility.”
But I don’t think that’s the full thing.
Because most promotion spaces have one massive problem:
People drop links and leave.
Nobody reads.
Nobody cares.
Nobody trusts anyone.
It becomes a wall of noise.
And that’s why I think your idea is stronger than a normal promo space.
You’re not just giving people a place to promote.
You’re creating a system where people earn visibility by being useful.
That’s different.
That’s the part I’d protect.
Promotion through participation.
That feels like the core of the whole thing.
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The biggest bottleneck
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I don’t think your biggest problem is that the offer has no value.
The proof says otherwise.
You already have:
• 226 members
• 14 Premium buyers from the old $2 plan
• 2 VIP buyers from the old $19 plan
• people joining with 0 members and getting their first 20 mostly from your community
• a Premium member getting their first paid member from a CTA inside your community
• a VIP saying a lot of communities promise visibility, but yours actually delivers it
That is real momentum.
So I would not rebuild the whole thing.
The bottleneck is more subtle.
I think people want the outcome…
but some may feel nervous about the mechanism.
They want visibility.
They want feedback.
They want leads.
They want more eyes on their business.
But the path requires them to be seen before they feel ready.
They have to submit something to be roasted.
They have to give feedback publicly.
They may wonder:
“Will people criticize me too harshly?”
“Am I even qualified to roast someone else?”
“What if my business looks bad?”
“What if I say something dumb?”
That’s the friction.
Not the concept.
The concept is good.
The word “roast” is memorable, but it also creates a little emotional risk.
So I wouldn’t remove it.
But I would explain it better.
Roast should mean:
helpful audit.
Useful feedback.
Clearer messaging.
Better CTAs.
More visibility.
Not public humiliation.
That one shift could make the whole community feel safer to join and easier to participate in.
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The bigger opportunity
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I think Roast & Promote is less of a promotion community…
and more of a visibility marketplace built on trust.
That sounds fancy, but it’s actually simple.
People don’t just need more eyes.
They need the right people paying attention for the right reasons.
That’s why your model is interesting.
A normal promo group says:
“Post your link.”
Your community says:
“Help someone improve, and earn attention.”
That changes the behavior.
It rewards contribution instead of noise.
And I think that could become your real positioning.
Not:
“Come promote yourself.”
More like:
Promote yourself by being useful.
That is much stronger.
Because it speaks to the people who hate spammy self-promotion but still need visibility.
Which is probably a lot of beginner builders.
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What I’d simplify immediately
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Right now, your tiers have a lot of features.
None of them are bad.
But when a buyer sees too many details, they have to do the work of figuring out what the offer actually means.
I’d simplify each tier around one clear reason to join.
Free
Get feedback and earn visibility by participating.
Premium
Turn helpful roasts into CTAs, leads, and promotion opportunities.
VIP
Get Paulo actively helping you get seen in relevant conversations.
That’s it.
You can still include the details underneath.
But the first impression should be simple.
Free is for participation.
Premium is for turning participation into promotion.
VIP is for direct visibility help from you.
That makes the ascension path much cleaner.
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The one offer I’d focus on right now
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I would focus on VIP.
But I’d reposition it.
Right now VIP sounds like a bundle of promotional features:
• CTAs
• portfolio
• course placement
• event announcements
• live events
• referrals
• daily news reports
Again, all valuable.
But the buyer should not have to mentally assemble that into an outcome.
I’d package it as:
VIP Visibility Partner
Promise:
“I’ll help put your offer in front of relevant members, posts, and conversations every month.”
That is much easier to understand.
People are not really buying “a portfolio in the classroom.”
They are buying:
• more relevant attention
• more trust
• more chances to be seen
• more opportunities to get leads, members, and clients
So the VIP offer should feel like:
“You don’t just join the community. You get help being seen inside it.”
That’s a clean reason to upgrade.
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Pricing thoughts
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I would keep the community free.
Free is part of the engine.
Free members create roast requests.
Roast requests create engagement.
Engagement creates visibility.
Visibility creates reasons to upgrade.
So I would not make the whole thing paid upfront right now.
But I would clean up the paid tiers.
I’d test:
Premium: $5/month
$3 is fine, but it may feel almost too small to be taken seriously.
$5 is still an easy yes, but it gives the tier a little more weight.
Premium should be positioned as:
“Use your helpful feedback to attract attention and make CTAs.”
VIP: $29/month for now
Keep the new $29 price.
But I’d create a future price anchor.
Something like:
“VIP is $29/month for early members while I refine the visibility system. Once we hit a few more VIPs, this will likely move to $49/month.”
That makes sense because VIP includes your direct attention.
And direct attention is the scarce part.
I would not jump too high yet.
You’re not trying to prove you can charge premium prices right now.
You’re trying to build momentum toward consistent MRR.
A simple path to $1k MRR could look like:
• 100 Premium members at $5
• 18 VIP members at $29
That’s not easy.
But it is believable.
And believable matters.
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A stronger core hook
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I’d test something like this:
Get more eyes on your business without spamming links.
Roast & Promote is a feedback-based promotion community where beginner builders improve their offers, content, ads, and CTAs while getting seen by people who can actually help.
Submit your work.
Get useful feedback.
Give helpful roasts.
Earn visibility.
That’s self-promotion done right.
Another version:
Promote yourself by being useful.
Submit your offer, content, community, or CTA for helpful feedback.
Roast other builders.
Earn visibility.
And turn better conversations into leads, members, and clients.
I really like that second direction because it feels like the identity of the community.
Promote yourself by being useful.
That is the phrase I’d want people repeating.
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2–3 simple offer tests
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Option 1: VIP Visibility Partner
$29/month
For members who want you actively helping them get seen in relevant posts, roast requests, events, and community opportunities.
This should be the main offer.
It is closest to what you already want to sell.
And it connects directly to the outcome people want.
Option 2: Roast-to-CTA Upgrade
$9 one-time or included in Premium
Promise:
“Turn one roast into a CTA that can attract a lead, member, or client.”
This is a nice bridge offer because it helps people experience the value before committing to VIP.
It also teaches the behavior you want more of.
Helpful feedback should naturally lead to better promotion.
Option 3: First 20 Visibility Sprint
$19–$49 one-time
This one is interesting because it uses your real proof.
You already said people have joined with 0 members and gotten their first 20 mostly from your community.
That could become a simple sprint:
“Get your first 20 relevant eyes through better feedback, CTAs, and community visibility.”
Not as a guarantee.
But as a focused momentum experience.
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What I’d do this week
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Days 1–2: Simplify the public offer
Rewrite the About Page and tier descriptions around one clean idea:
Free = feedback and visibility through participation
Premium = CTAs and promotion through helpful roasts
VIP = Paulo actively helps you get seen
Also add one line near the top that explains what a roast actually is:
“Roasts here are helpful audits, not insults.”
That lowers the fear.
Days 3–4: Make the proof louder
Create one post showing what has already happened:
• members getting their first 20
• a Premium member getting their first paid member from a CTA
• a VIP saying you actually deliver visibility
This matters because “promotion” is a low-trust category.
Proof is what makes it believable.
Days 5–6: Open 3 VIP spots directly
Make a clear post.
Not a hint.
Not a casual mention.
A real invitation.
Something like:
“I’m opening 3 VIP Visibility Partner spots this week.
This is for members who want me actively helping them get seen in relevant conversations, roast requests, events, and community opportunities.
If you have an offer but need more qualified eyes on it, VIP is the fastest way to get my direct help with visibility.”
Then DM the warmest members only.
People who already requested roasts, gave good feedback, promoted something, or clearly want more visibility.
No mass pitching.
Just relevant invitations.
Day 7: Run a Roast-to-CTA event
Theme:
“Bring one offer. Leave with one better CTA.”
This is simple.
It reduces intimidation.
It shows the value of Premium.
And it gives VIP a natural upsell because some people will want you to keep helping them get seen after the event.
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Quick wins
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1. Add roast templates
This solves the “I’m not qualified to give feedback” problem.
A simple roast can answer:
• What confused me?
• What interested me?
• What would I click next?
• What would make this more believable?
• What CTA would feel clearer?
Now members don’t need to be experts.
They just need to be useful.
2. Use the VIP quote everywhere
The line about your community actually delivering visibility is extremely valuable.
That should be on the About Page.
That should be in sales posts.
That should be in onboarding.
Because it says the thing skeptical people are already wondering.
“Will this actually get me seen?”
3. Make VIP feel limited by your attention
VIP should not feel like another generic tier.
It should feel like direct visibility help from you.
That makes $29 feel very reasonable.
And it also sets up the eventual move to $49.
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Final thought
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Paulo, I really don’t think you need to build a bigger machine right now.
You already have the ingredients:
• a memorable concept
• real members
• paid buyers
• visibility wins
• CTA wins
• strong onboarding
• a community mechanic that rewards usefulness
The next move is making the promise simpler.
Not “join another promo space.”
Not “drop your links here.”
Not “get roasted.”
The stronger message is:
Promote yourself by being useful.
Most promotion communities reward whoever shouts the loudest.
Yours rewards the people who help the most.
That’s not just a better community.
That’s a business worth building.
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Offer Hypothesis - Paulo
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