Search Find Buy (SFB) Question - Amazon Terms of Service (ToS)

27d (edited) • Questions

I understand SFB falls into a gray area and technically is against Amazon Terms of Service (ToS).

My question is how strict is Amazon with enforcement? Are you seeing more aggressive detection or pattern-based enforcement from Amazon?

I know SFB works very effectively - but I'm just thinking about this from a risk management perspective.

With improvements in AI, I'd expect Amazon to get better at identifying non-organic ranking behavior over time.

I'm trying to evaluate whether SFB is still viable for launch strategy or if it's becoming too risky long-term.

what are your thoughts on this?

Would also love to get anyone's feedback and insight on this as well. Thank you!

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