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Free vs. Paid Skool Communities: The "Dual-Group" Strategy Explained
The "Two-Group Model" (one free group for leads, one paid group for clients) is the most debated strategy on Skool right now. Alex Hormozi swears by it. Others say it causes burnout. So, should you do it? Here is the breakdown to help you decide. ๐Ÿ‘‡ ๐Ÿš€ The Pros of Running Two Communities The main reason to separate them is The Funnel. The free group is for learning, the paid group is for implementation. 1. Effective Lead Nurturing A free group lets skeptics "date" you before they "marry" you. It builds trust before the sale. 2. Clear Audience Segmentation - Free Group: Your "Meetup." For broad interest and leads. - Paid Group: Your "Locker Room." For committed clients only. 3. Demand Creation You can use the free group strictly to convert traffic (e.g., hosting a weekly webinar) without cluttering your paid members' experience. 4. Safety for High-Ticket Offers If you sell a $2kโ€“$10k+ offer, a free community is essential. It provides a "safe" container to nurture leads over time. โš ๏ธ The Cons (Read this carefully) The downside is almost always operational drag. 1. Operational Complexity & Burnout Managing two groups takes double the energy. For solopreneurs, this causes severe "brain drain." 2. The "Value Balance" Trap It is hard to balance: - Give too much in Free? They feel full and never buy. - Give too little in Free? The group dies and leads go cold. 3. Double the Cost You pay two Skool subscriptions (e.g., $99 x 2). ๐Ÿ’ก The Alternative: The "Tiers" Model Many creators are switching to a single group using Skoolโ€™s Tiers feature. Why switch? - Solves Burnout: Everyone is in one hub. One feed. One calendar. - Leverages FOMO: Free members see paid members winning in the chat. The Verdict: โœ… Choose Two Groups if: You have a team and a high-ticket offer ($2k+). โœ… Choose Single Group (Tiers) if: You are a solopreneur or sell a low-ticket membership.
Free vs. Paid Skool Communities: The "Dual-Group" Strategy Explained
Welcome!! What to Expect at Skool University
Welcome new members!! We are building out an amazing community with amazing resources. We should have our Full 90 Day Planner with Day by Day actions and lots of secret sauce posted and available within the next few days. We also have two other AMAZING tools we're building that are sure to help you build YOUR skool community quickly and the right way for long term income and growth! Feel free to post your current skool community below for everyone to check out or tell us about your interests and possible skool community ideas! Always free to ask us questions as well!
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What resources should I include in a "Start Here" classroom on Skool?
Based on the provided sources and our conversation history, here are the essential resources you should include in a "Start Here" classroom module to ensure effective onboarding and retention. ๐Ÿญ. ๐—ง๐—ต๐—ฒ "๐—ฅ๐˜‚๐—น๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜" & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ ๐—–๐—ผ๐—ฑ๐—ฒ The most critical resource to include immediately is a clear breakdown of the community guidelines. โ€ข ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ฒ: Explicitly state what is allowed and what will get a member banned. This is vital to prevent spam and low-quality behavior. โ€ข ๐—ช๐—ต๐˜† ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€: You want to set the tone immediately. As noted in the sources, you should send new members a link to a welcome post (or classroom module) that "breaks down the rules and anything that they need to follow" to ensure they understand the culture. ๐Ÿฎ. ๐—ง๐—ต๐—ฒ "๐—–๐—น๐—ฎ๐˜€๐˜€๐—ฟ๐—ผ๐—ผ๐—บ ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น" (๐—™๐—ผ๐—ฟ ๐—™๐—ฟ๐—ฒ๐—ฒ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ๐˜€) If you are running a free-to-paid model, your "Start Here" classroom should function as a sales mechanism rather than just a library of random content. ๐—ง๐—ต๐—ฒ ๐Ÿฑ-๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ ๐—ฆ๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ Instead of overwhelming members, use a 5-video mini-course structure: 1. ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€: Overcome internal and external doubts. 2. ๐—ข๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜†: Explain the "new mechanism" for success. 3. ๐—–๐—ฎ๐—น๐—น ๐˜๐—ผ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป (๐—–๐—ง๐—”): A clear directive to book a call or join the paid group. ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ ๐—ผ๐—ณ ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ Include testimonials or case studies in this section. If you are promoting a paid offer, you "need to have proof" that your concept works. Including results from beta testers or free clients builds the trust required for a transaction. ๐Ÿฏ. ๐—ง๐—ต๐—ฒ "๐—š๐—ฎ๐˜๐—ฒ๐—ธ๐—ฒ๐—ฝ๐˜" ๐—™๐—ฟ๐—ฒ๐—ฒ๐—ฏ๐—ถ๐—ฒ (๐—Ÿ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ฎ๐—ด๐—ป๐—ฒ๐˜) Your "Start Here" module is often the delivery mechanism for the hook that got them to join (referencing the "Zero Audience" strategy). โ€ข ๐—ฅ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ: If you ran ads or outreach promising a "Free Course" or "Template," this is where it lives. โ€ข ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: By placing this valuable asset in the "Start Here" classroom, you ensure every new member visits this tab, where they are then exposed to your rules and upsell offers. ๐Ÿฐ. ๐—ก๐—ฎ๐˜ƒ๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป & "๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ช๐—ถ๐—ป" ๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ Help members navigate the platform so they don't feel lost.
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New lesson in our Skool Growth Playbooks!
Check it out here: https://www.skool.com/amazon-influencers-3206/classroom/25183f05?md=9a4be2bba65a4b40be70eed9632acba2
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New lesson in our Skool Growth Playbooks!
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