3 Proven Ways to Attract Qualified Real Estate Leads in 2025

Most agents say:👉 “I can close — I just need more quality conversations.”

Here are 3 high-performing strategies working right now (no cold calls, no spammy DMs):

1. Facebook + Google Ad Combo

Run FB ads to local homeowners/buyers.
Pair with Google Ads for high-intent searches like “Sell my house in [City].”
Send clicks to a short qualifying form → leads land in your inbox ready to talk.

2. Local Group Engagement

Join neighborhood & relocation groups on Facebook.
Post helpful, non-salesy questions like: “Thinking of buying or selling in [City] this year?”
Build trust first — conversations follow.

3. Short-Form Video Content