Revenue's growing. Dashboards look great. But the profit? Just a tiny piece. What gives? In 2023, we tanked hard—ads devoured our cash, while sales surged and profits flatlined. We were trapped on the "spend big, grow big" treadmill, leaking money fast. What shifted? We dropped the ROI fixation. The real winner? Lifetime Value (LTV)—the total worth of a customer over time. Most brands stumble here: They shell out $50-$100 for a one-time buyer. Acquisition costs are shredding margins. Retention? Often forgotten. That's not scaling—it's slowly sinking. Retention is Your Path to Profit Smart brands transform buyers into loyalists: Post-purchase flows that engage them while they're still excited. Email/SMS flows that entice them to return. Campaigns that keep us at the top of our customers' minds. Utilizing organic social media to build genuine connections without the hefty ad spend. We draw customers into our ecosystem, offering value and experiences that extend beyond the initial purchase. Every repeat order? Pure profit, no extra spend. That's the magic. With KEAUTY, it’s simple: “How do we keep them?” That question flipped my game.