Why community will outperform courses in 2026
This isn’t an anti-course post.
📚 Course still have a place.
But the shift I’m seeing — and personally leaning into — is this:
🤝 Community is becoming the primary value.
I share more about this in the workshop: Own Your Edge in the AI Era. Click here.
Most people don’t struggle because they lack information.
They struggle because they:
- stall after watching
- overthink implementation
- get stuck alone
- lose momentum without accountability
Courses deliver knowledge.
Community delivers movement. 🎬
In 2026, the offers that win won’t be the ones with:
- more modules
- longer replays
- bigger content libraries
🎯 They’ll be the ones that provide:
- real-time support
- shared progress
- feedback loops
- proximity to thinking, not just teaching
This is especially true in an AI-heavy world.
When information is abundant and fast, context, discernment, and support become the differentiator.
Community shortens the gap between: learning → applying → seeing results
That’s why I believe we’ll see:
- fewer “set-and-forget” courses
- more living ecosystems
- offers designed to evolve with the people inside them
If you’re designing for 2026, the question isn’t:
“What else should I teach?”
It’s:
“Where do my people need support to actually move?”
That’s where community changes everything.
Listen to the full workshop on Productize Your Experience here
How are you owing your edge in the AI era?
Less AI hacks
Evolving my offers
Understanding my audience needs
Optimizing my business
Amplifying my personal brand
Putting my 2026 CEO Plan in place
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Why community will outperform courses in 2026
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