I think the opportunities with shortform content is not to be slept on at all. Imagine pairing SEO with that sort of organic traffic as well. SEO can take quite the while to come alive but you can at times immediately prove songs with short-form content because of how the algo works. 40k people watched a video that took you mins to make and you get let's say 5% conversion that's 2k plays right there and if get this 10 more times, 20k plays, and 100, 200k play, and so on. Let's say I had 1000 songs I pick the best 100 and do this. I think it could generate some interesting results if done well.
What do you think ?