π§ AUDIO IDEAS TO BOOST RETENTION β Sound is 50% of Virality
Reality check: 40% of people watch with sound OFF. But the 60% who have it ON are 3x more likely to share if the audio hits right. Your audio should match ONE of these moods: π± SUSPENSE / TENSION Use for: Chaos, WTF, horror Vibe: Building dread, something's about to happen Examples: - Ticking clock - Heartbeat sound - Low rumble building - Violin screech - Suspense sting π COMEDY / GOOFY Use for: Memes, animals, fails Vibe: Lighthearted, cartoon-like Examples: - Boing sound effects - Slide whistle - Circus music - Kazoo - Looney Tunes vibes π₯Ί CUTE / WHOLESOME Use for: Animals, kids, heartwarming Vibe: Soft, warm, makes you go "awww" Examples: - Gentle piano - Music box - Ukulele - Light bells - Soft strings π€― WTF / CHAOS Use for: Unexpected, pattern interrupts Vibe: Jarring, attention-grabbing Examples: - Record scratch - Airhorn - Dramatic sting - Glass shatter - Vine boom π POV / IMMERSIVE Use for: First-person, storytelling Vibe: You're THERE Examples: - Footsteps - Breathing - Ambient room tone - Muffled voices - Environmental sounds π EMOTIONAL Use for: Heartfelt, nostalgic Vibe: Makes you feel something Examples: - Slow piano - Emotional strings - Soft vocal hums - Acoustic guitar - Rain sounds πΉοΈ RETRO / ARCADE Use for: Gaming, nostalgia, tech Vibe: 8-bit, throwback Examples: - Chiptune - Coin sound - Power-up noise - Level complete - Game over π¬ CINEMATIC / EPIC Use for: Dramatic, sci-fi, big moments Vibe: Movie trailer energy Examples: - Orchestral swell - Dramatic drums - Epic horns - Rising tension - Big finale π PRO TIPS: 1. Test layering sounds: Background music + SFX = depth 2. Use silence: Sometimes NO sound for 2 seconds = tension 3. Sync to action: Sound should hit EXACTLY when thing happens 4. Test on mute: If video works without sound, you're golden π¬ COMMENT: AMSR style videos are always HOT.