If you don’t believe you can provide value… If you aren’t sure you have what it takes to succeed… If you lack confidence in who you are becoming… Then read this twice: How you feel about yourself is one of the biggest predictors of your success or failure. Because if you aren’t certain in you… How can anyone else be? People don’t win because they “cracked the Facebook ads code.” They don’t lose because their organic outreach script isn’t perfect. They win or lose because of how they think. Mindset is the operator. Everything else is just tools. And nothing influences how you think more than your identity. Your self-belief. Your self-respect. That’s why every one of my clients builds an Identity Document — To define exactly who they’re becoming… So their actions can finally match their ambitions. Because when you feel GOOD about yourself… You take bold action. When you TRUST yourself… You follow through. And follow-through is everything. In fact — more than half of your confidence comes down to this one question: 👉 Do you keep the promises you make to yourself? If you say you’ll wake up at 5am… do you? If you say you’ll post content on Monday… does it happen? If you say you’re going to take your goals seriously… Does your behaviour reflect that? So let me ask you… When you say you’re going to do something… Do you actually do it?

News flash: it’s not hard to find unfit people in a world where you can get 3,000 calories delivered in 10 minutes.The problem isn’t demand — it’s direction. Like their clients chasing magic pills and shortcuts, most coaches chase shiny tactics: - Fancy logos - New websites - Fancier apps - Expensive cameras and lights. - None of that matters if you’re not already doing $10K/month. The truth? Only two things move the needle:✅ Generating quality sales appointments✅ Closing them with confidence Everything else is noise. If this hits home, it’s time to develop unshakable focus — to become the kind of person who creates and capitalises on opportunities. Because nothing else matters. — Tom

Too many trainers and coaches are focused on their own achievements… and they’ve forgotten what truly matters most. Client results. It’s not about how lean you were in your last photo shoot. It’s not about what you can bench press. It’s about the people you can help, clients and future clients alike. It’s about standing beside them in both their breakdowns and breakthroughs. Having real, honest conversations, not because they’re a “lead” in your pipeline, but because they’re a person navigating challenges you can help them with. It’s not about posting testimonials to look good. It’s about showing that your shit works, because you care. You care about their effort. Their progress. Their success. That’s what this game is really about. Always come from a place of selflessness. Overdeliver. Give a damn. And give people your absolute best, even when no one’s watching. -Tom

Every trainer has fallen. Every coach has had moments of doubt, fear and frustration. But the difference between those who make it and those who don’t isn’t talent, luck or timing. It’s how quickly they decide to move again after they fall. Failure isn’t the opposite of success. It’s the process that forges it. The pain you feel when things don’t work out is proof you’re in the arena, doing the work. That pain is feedback. It’s guidance. It’s showing you what needs to change so you can grow. Most trainers quit too early. They hit a setback and tell themselves it’s a sign they aren’t cut out for it. But the truth is, the struggle is the training ground for your next level. Every great coach you admire has been there. They’ve lost clients, made mistakes, questioned their path. But they kept moving. They learned, adjusted and came back stronger. Your story is written in those moments — the ones where it would be easier to stop. Because success doesn’t come from perfection. It comes from persistence. So when you fall, don’t wait. Don’t spiral. Don’t let the moment define you. Stand back up. Refocus. Move again. The faster you rise, the faster you grow. And the stronger you become every time you do.

Most coaches treat December like a dead month. Slow leads. Low energy. Everyone saying, “I’ll start in January.” But here’s the thing… December is actually one of the easiest months of the year to generate sales — if you run the Early Start 6.0™ structure. This is the exact system that consistently warms your audience, prints goodwill, and stacks momentum for January. Let me break this down simply so you can see why it’s so effective. 1. Incentivised December = Your Goodwill Engine Instead of begging people to wait for January… You flip the psychology: “Join the New Year program now and train through December for free.” This pre-offer bonus banks massive goodwill because people feel like you're helping them finish the year strong, not trying to sell them. And that goodwill becomes leverage later. 2. Goodwill → Referrals → Momentum Once someone’s in the free December period, you use the exact referral script from the playbook: “Hey, do you know anyone else who’d want to finish the year strong with a free month?” This sparks a chain reaction: Referral → referrer → more referrals. It’s one of the most repeatable December growth loops you’ll ever run. 3. The New Year Offer Does the Heavy Lifting December is just the warm-up. The real driver is your New Year offer (6–12 weeks), built around the campaign’s structure: Strong duration Clear inclusions A risk-reversal guarantee Optional urgency & scarcity Clean, compelling pricing This turns “I’ll start in January” into “I don’t want to miss this.” 4. Why This Works Better Than Every Other December Strategy Everyone else goes quiet. You go louder AND more valuable. Everyone else sells discounts. You sell transformation with a smart incentive. Everyone else waits for January. You pre-load January. This is why the Early Start 6.0 consistently pulls 2–5% of an audience into buyers every year. Want the Full Playbook? I’m putting together a free Early Start December Playbook for our clients. including scripts, templates, post examples, offer breakdowns, and a full week-by-week rollout.