Most trainers lose the sale at the end — not because the offer sucks — but because there’s no structure to the close.

You fumble, ramble, or hope the offer "sells itself".

That’s why we teach the C.L.O.S.E.R Framework — to help you close with clarity, integrity, and zero pressure.

Here’s a quick breakdown to take into your next call:

C – Curiosity

Start by asking:

“What made jumping on this call important to you today?”

This opens them up. It’s not a pitch — it’s a permission slip for honesty.

L – Label

Summarise their desire in one simple phrase.

“So if we laid out a plan to help you hit that 10kg goal while still enjoying your weekends, that’d feel like a win, yeah?”

This shows you’re listening and positions you as the guide.

O – Old Attempts

Uncover what hasn’t worked.

“What have you tried before? What didn’t work?”

This creates contrast between your solution and their past failures — without you needing to sell a thing.

S – Solution

Now bridge to your method.

“Here’s how we’re different… we personalise the plan, keep the nutrition flexible, and coach you 1:1 every step of the way.”

You’re not pitching — you’re prescribing.

E – Eliminate Objections

Don’t wait for them to raise concerns. Bring them up first.

“Most clients worry about time or sticking to it… does that come up for you too?”

Surface → Solve → Move on.

R – Reinforce

Anchor the decision emotionally.

“Imagine 12 weeks from now, looking back knowing you finally followed through. How would that feel?”

Buyers need certainty — but they act based on emotion.

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