If your offer needs explaining, it’s already lost.
Most fitpros are sitting on serious value…
But the market can’t see it, and that’s the real problem.
The truth is:
You don’t need more hype.
You need more clarity.
That’s where the Client-Getting Offer comes in.
When you package your offer using these 4 pillars, the thing sells itself:
✅ Main Outcome: Make the result BIG, specific, and desirable.
✅ Perceived Likelihood: Show proof it actually works.
✅ Risk/Sacrifice Minimise the “pain of purchase”.
✅ Time Delay: Bring the result closer to now.
If you’re constantly explaining your offer, the market hasn’t felt it yet.
Fix the 4 pillars above… and people just “get it”.
Comment “OFFER”
And I’ll send you my personal One-Liner Builder, the exact tool I use with clients to craft offers that convert cold strangers into yes-ready buyers.
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1 comment
Tom Downs
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If your offer needs explaining, it’s already lost.
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