Here’s a simple outline you can use to get leads from Facebook, LinkedIn, Skool, Reddit, Nextdoor, and similar groups. Giving away our lead magnets is a perfect introduction.
If you're posting publicly in the groups.
- Pick the right groups. Join groups where contractors and service businesses talk about their problems. OR: Groups of localized businesses, like "Chicago Contractors".
- Lurk first, then engage. Spend a few days commenting on posts, answering questions, and being useful before promoting your offer.
- Watch for buying signals. Look for people asking for help with websites, leads, branding, booking, or similar comments. This works well when you target people already showing intent or engaging with relevant content.
- Use a soft offer. Don’t pitch the lead magnet in every comment.
- Move to DM's naturally. After someone engages, send a short direct message that references their comment and share the offer. This keeps the conversation personal and avoids the spammy feel.
- DM: “Saw your post in the group about 123. I’m looking for 2-3 service companies to XYZ. Here's the link.".
When sending DM's Directly:
- Find potential prospects. If they are posting ad images in the groups, find ones who don't have a website shown inside the post. (not the bottom of the barrel, btw)
Potential Scripts:
There are 2 choices here, either strike up a conversation, OR send your free offer.
Conversation:
- First DM: “Hey [Name], saw your post in [group] about [problem]." [Ask a Question about the conversation]
- Wait for a reply, then: "I help service businesses with a free XYZ, and I thought it might be useful for you. That would be helpful, yes?”.
Direct:
- Heya... I saw your post, an I noticed your website could do better to draw you in business, since so many people judge your company by your website. I'm looking for a couple local service companies to make free websites for. No strings attached, no credit card etc, I'm looking for feedback.
-Or replace "your website can do better", with "you don't have a website".
You can even find them in a social group, and then send them an email:
Hi [NAME],
I saw you post in the [GROUP NAME] and wanted to reach out!
So many people judge you by your website. I'm looking for a couple local service companies to make free websites for. No strings attached, no contracts, no credit card ever, etc..
I'm looking for feedback, and maybe a review? :)
If you hate it you don't have to use it, but I think you'll love it!
Go fill out this form and we'll get to work:
Daily Steps:
- Join 10 to 20 relevant groups.
- Leave 5 to 10 thoughtful comments per day.
- Start 3 to 5 real conversations per day.
- Watch for buying signals
- Track responses in a spreadsheet or CRM so you can follow up consistently.