I've been asking for pitches from other consultants as I'm trying to bring people in for projects. I haven't seen one good offer or pitch. If you can't talk about what you do and what you offer, how do you expect people to pay you for it?
If you haven't already listen to 100M offers by Alex Hormozi.(look for the audio book) It will change how you think about positioning your offer and your business. I asked my advisory board what makes a great landing page and offer and here is what they said:
Your page elements checklist, straight from the board:
- Face-to-camera video (GaryVee) above the fold
- Hook headline + "almost nobody's using it properly" subhead (you already have this)
- 2-sentence transformation statement (Amy) โ what they walk away ABLE to do
- "This is for you if..." section with 3-5 identity callouts (Brenรฉ)
- Value stack with assigned dollar amounts (Hormozi)
- Price + clear CTA button
- 2-3 social proof testimonials
- opt-in form as the registration mechanism (Amy)
- Date/time/format clearly stated
- FAQ: Is there a replay? Do I need to know anything about AI first? Is this free?
Whats your offer? Share below!