Module 1 clarifies what ChatGPT is and isn’t, how GPTs differ from agents and custom actions, and how to use memory and knowledge bases the right way. Get a walkthrough of core GPTs for tasks like copywriting and campaign planning. Build a clear framework for thinking about AI so you adopt it effectively without falling for the hype.

Module 2 shows you how to build your own GPTs, structure system prompts like a pro, and train copywriting GPTs on 12+ proven frameworks. You’ll also unlock advanced frameworks like Delta IV, Upside, and StoryBrand so your GPTs deliver consistent, high-quality output that matches your strategy every time.

This module builds a repeatable framework for embedding GPT and AI into your core business workflows and content engine. You will work through hands-on lessons that deliver tactical systems you can deploy and scale over time.

This module guides you through selecting, comparing and deploying AI agents alongside custom workflow automations that solve real business problems.