Aug 25 • AI Workflows - Share Processes
Stop Competing. Find the Gap.
Most course creators ask:
“What topic should I teach?”
A better question is:
“What are people already trying to learn—but struggling to find a good course about?”
That shift helped me find a course opportunity that eventually attracted 40,000 students.
The strategy is simple:
1. Look for evidence of demand.
2. Study the courses already serving that demand.
3. Identify the questions, audiences or outcomes they’ve overlooked.
4. Build for that gap.
You don’t need to create another broad “AI for beginners” course.
You might create:
“AI for estate agents who need weekly property content.
Specific markets often have less competition and a clearer reason to buy.
Watch the full breakdown: https://youtu.be/L9mYxCzemdw
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Stop Competing. Find the Gap.
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I help course creators and subject experts build and launch their online courses faster by using AI, even if they've never built a course before
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