Newbie here. I haven't actually opened my Etsy shop yet because I haven't completely decided what I'm selling; POD or digital downloads. So I have a few questions and I apologize for the length of this post but I'm very analytical and TIA:
1. Who is buying digital design downloads and how are they using them? Are they shop owners who buy the designs and relist them in their own shops to sell on POD items? If so, are they curating designs from various stores, which seems to me their shops wouldn't have a cohesive look with so many different styles from the different designers. Or are they being purchased by people who want to print the design on an item as a gift or just to keep for themselves?
2. If someone is buying the downloads for their POD shop, why don't they just go to the AI and generate the designs themselves? I've been playing around with them and it's so much fun but it can be a little frustrating trying to communicate with the AI what you want. Is that what it is? The shop owners just don't want to go through that process.