Here are 19 things your Etsy digital product listing MUST have to actually make sales on REPEAT:
- A trend-aware product type (no more random wall art that no one’s searching for)
- A scroll-stopping mockup (your thumbnail IS your storefront)
- A hyper-specific title (not just “tumbler wrap PNG”)
- Keyword-stuffed tags (but not spammy—there’s a method to it)
- At least 1 seasonal or trending keyword
- A benefit-focused description (not just “300 DPI PNG”)
- Real-world use examples
- A call-to-action in your description
- ALT text with SEO keywords
- 10+ high-quality photos or mockups
- Consistent visual style across listings
- A brand message that matches your niche
- Your own listing template system to save hours
- Quick-shop descriptions for lazy scrollers
- Bonus included files (like SVG or mockup)
- A strong “you’ll love this if…” intro in description
- Freebie opt-in to grow your email list
- Social proof (yes, even a watermark or follower count helps)
- SPEED—list fast and often. Etsy rewards fresh.
The average Etsy digital product listing gets 100 views and 1 sale.
Let's get into that sweet spot of 3-5%, so 5 sales per 100 views.
And I’ve shown thousands of students inside my Design Club exactly how I do it—with daily product trends, AI prompts, & SEO templates, that work today, not last year.
Join the Design Club today & I’ll see you inside. Let’s make your Etsy cha-chings actually happen.