Most people follow up 2-3 days late. Or never.
That gap is where deals die.
Here's the workflow I use to send a solid follow-up in 90 seconds, same day.
Step 1: During the call, jot down 3-5 bullet points. What was discussed, what they care about, what the next step is. Rough notes are fine.
Step 2: After the call, paste those bullets into Claude with this prompt:
"Write a short follow-up email based on these meeting notes. Warm but professional. Include: quick thank you, 2-3 key points we discussed, the next step we agreed on, and a clear call to action. Keep it under 150 words. Notes: [paste bullets]"
Step 3: Edit 10%. Send.
That's it.
The email goes out while the conversation is still fresh in their mind. You look organized. You look on top of it. And the next step is already locked in.
I started doing this consistently about 6 months ago. My reply rate on follow-ups went up noticeably. Not because the writing is that different, but because the speed signals competence.
Bonus tips:
- Add match their email tone to the prompt if they were formal or casual
- If it was a discovery call, ask Claude: What objections might they have based on these notes?
- Save your best follow-up as a template in your Claude Project
What does your current follow-up process look like? And how fast do you usually send it after a call?