Mar 11 • Wins & Case Studies
Automated my lead follow-up. Went from 0 to 3 booked calls in one week.
Had 47 leads sitting in my CRM untouched for 60+ days. Zero follow-up. Just dead weight.
Built a simple automation last week:
1. Make.com scans my CRM every morning for leads with no activity in 60 days
2. Sends the list to Claude with context about each lead
3. Claude writes a personalized re-engagement email for each one
4. I review and send in about 10 minutes total
Result: 3 booked calls from "dead" leads. One already closed.
The craziest part? These people already raised their hand once. They were interested. Life just got in the way.
You already paid to acquire them. Might as well get something out of it.
What's sitting in your CRM that you've been ignoring?
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Automated my lead follow-up. Went from 0 to 3 booked calls in one week.
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