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Big Wins This Week: Cleaner Lists, Sharper Copy, Better Emails
G'day everyone, here’s the wrap from this week’s Cold Email Lab call.
and walked us through the first full campaign for Pickleball Passport. They spoke about finding a clear ICP, keeping the emails short, and giving people a real reason to jump on a call. Their first run pulled solid reply rates and more than 20 real chances, which is huge for a brand new offer. Next step for them is better list filters and a cleaner funnel.
had a big week too. He found out how important double-checking leads is after a few risky ones slipped through. He also worked on stronger follow ups instead of lazy bumps and is now letting the data guide what he changes. The group helped him shape a clearer offer for high-ticket coaches by showing how his bot works as a “mini you” that warms leads without the coach being there.
The best part was everyone helping each other with live copy. We saw how framing the email around what the reader gets makes a big difference and how talking like a real person beats sales talk every time.
Watch the replay if you missed it. Plenty of takeaways you can use this week. See ya next week!! 💪🏻💪🏻💪🏻
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Big Wins This Week: Cleaner Lists, Sharper Copy, Better Emails
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