AI JOE HQ
Private
33 members
$600
Joe Sadler started as a fashion designer. GQ named him Best New Menswear Designer. His brands landed at Dover Street Market and Bergdorf Goodman. Bono wore his COEXIST logo on the Vertigo Tour.
Then he evolved.
Fashion gave him an obsession with visual language. That led to creative direction, and eventually to The ii Agency, where he spent eleven years leading campaign shoots for Fender Guitars, Gray Whale Gin, Headspace, and Cuyana.
He knows what it means to stand on location with a crew, a brief, and a client's reputation on the line.
When AI arrived, he did not see a shortcut. He saw a tool that, in the right hands, could produce work at that same level without the crew, the budget, or the six-week timeline.
AI JOE HQ is where he teaches it. Not prompts. Not tutorials. Creative direction. The mindset, the brief, the full pipeline. The Lab runs in limited cohorts. The output is a finished brand video.
Yours, start to finish.
