⚖️ Selling Prompt Packs
THE CHARGE: Creating collections of AI prompts for ChatGPT or Claude, packaging them as digital products on Etsy or Gumroad, and selling them as passive income.
The defense barely made it through the door before the evidence started piling up.
This court understands the appeal of the defendant. It seems like the perfect digital product. Zero production cost. Instant delivery. No inventory. No customer service. You write some prompts, put them in a PDF, slap a price on it, and collect money while you sleep.
The prosecution has been waiting patiently. It is ready to proceed.
🧾 Exhibit A: The core value proposition is gone.
The entire premise of a prompt pack is that the prompts inside are more powerful than what the average user would write themselves. That premise was arguably true in 2022 and early 2023, when ChatGPT was new and a well-crafted prompt could produce dramatically better results than a clumsy one.
That gap no longer exists.
ChatGPT, Claude, and Gemini have all gotten dramatically better at inferring what users want from vague, imprecise inputs. The average person asking ChatGPT for a marketing email gets a pretty good marketing email without knowing anything about prompt structure. The sophisticated "act as a senior copywriter with 20 years of experience" framing that once produced genuinely superior output now produces results that are marginally better at best.
Not $27 better. Marginally better.
When the product's core value proposition disappears, the product disappears with it. The prosecution rests on Exhibit A alone.
🧾 Exhibit B: The market data under cross-examination.
Shops generating meaningful revenue from prompt packs in 2023 have seen consistent, steep declines every quarter since. The buyers who still show up are price-sensitive, driving the average selling price down toward $3 to $7. At that point, your platform fees, your production time, and the effort of creating 50 original prompts makes the economics genuinely embarrassing.
You would make more money freelancing for two hours. The court finds this testimony credible.
🧾 Exhibit C: The race to the bottom has no finish line.
Because the barrier to creating a prompt pack is essentially zero, the supply side of this market is infinite. There are hundreds of thousands of prompt packs available across every major digital product platform right now. The only way to compete in a market with infinite supply and declining demand is to keep lowering your price until you hit zero.
That is not a business strategy. That is a slow surrender. The prosecution moves to close.
⚠️ The most damning testimony in this entire case:
The YouTube channels still pushing prompt pack creation as passive income are almost universally monetized through courses about prompt pack creation. The product they are selling you is the belief that selling prompt packs works.
The irony is so thick you could print it on a t-shirt. Guilty of exactly what it claims to expose.
🛡️ Does the defense have anything at all?
One narrow argument survives cross-examination. A highly specialized prompt system built for a specific professional use case — not "100 ChatGPT prompts for social media" but a complete operating system for a specific type of professional, built by someone with genuine domain expertise — that retains value. But that is a consulting product with a prompt delivery layer. It is not a prompt pack. The defense is arguing a different case entirely.
⚖️ The court's final instruction:
Your ability to think carefully about how AI models respond and how to structure inputs for repeatable results is a genuine professional asset. Do not waste it on a $7 Etsy listing. Take that skill into automation, implementation, or specialized consulting. That is where the real opportunity lives.
The court has reached a verdict.
🔴 GUILTY ⚖️
Charged with selling a product whose value evaporated the moment the models got smarter. The window closed. The course sellers kept it open just long enough to sell you a course about it. Case dismissed.
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Michael Essany
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⚖️ Selling Prompt Packs
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