Day 1 — Struggles & Wins (get real)
5 Struggles
- I’ve spent my entire life searching for my purpose. It has led to me multiple “careers” from sales manager at gyms, to regional director at gyms, to the military, and finally to becoming a chiropractor. Nothing ever worked.
- Battling Bipolar disorder is tough. The highs are incredibly high but the lows are low enough to ruin your life and the life of everyone around you
- My whole life I’ve never felt good enough. From growing up with a severe stutter and having literally 1 friend growing up to body dysmorphia (symptoms of bodybuilding); I’ve always felt like less than everyone else.
- Focusing on 1 thing has always been a struggle for me. It seems like I can be ok for short time then I need something else. I need the high. I chase the high and when I can’t get it I’m miserable and so is everyone around me.
- I struggle with being satisfied with anything. I will be doing pretty well in something or with something then I feel the need to either switch things up or just add something else to my plate. For example, I went from being in elite group in the Army to being a regional manager for gyms, to a chiropractor that works with a division 1 athletic dept, then I decided I wanted to train dogs, then I decided I wanted to teach other chiropractors and chiro students, then I wanted to be a football official, then I wanted to run for alderman of my city and the list goes on.
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5 Contrasting Wins:
- Purpose has to be the hardest thing. Trying to figure out the “why” I’m here. While the “why” is still up in the air. After I started content creation I finally feel like I am doing something. Something I enjoy and something that other seem to enjoy.
- Bipolar disorder is a funny disorder. I’ve learned that if I can take advantage of my maniac episodes I can be incredibly driven and productive in what the current task might be.
- The feeling of being less than everyone else has always been a part of my life. Once I got heavy into bodybuilding it would change when I was training or dieting for a show but would quickly return. It wasn’t until something clicked and I started to just say FUCK IT that anything changed. Again, I still have days where I am not good enough or wish I was more like someone else. But overall things have improved dramatically
- Focusing on 1 thing is still very much a struggle but social media has improved this so much. Maybe it’s the constant changing of the environment. Maybe its switching from IG to FB to TikTok, maybe its the creating of different styles and types of content. I don’t know. But what I do know is that I am finally able to focus on 1 thing (social media) and feel like I don't immediately need to jump ship.
- Satisfaction is incredibly challenging thing to find for me. But when I turned to social media, as crazy as that sounds for me to say, I finally feel satisfaction.
Top 3 Hooks:
- (Insert social media platform) cured my mental health
- Most people use (Insert social media platform) to escape life. It saved mine
- How I turned lack of focus into a super power using (Insert social media platform)
Visual Concept:
Hook:
“Instagram cured my mental health.”(Or TikTok / Social Media — platform interchangeable)
Scene 1 — Heavy Silence
Visual:
Driving alone looking stressed and tired
Camera angle slightly off-center. Not dramatic. Real.
On-screen text:“Zoned out”“Not satisfied.”“Not okay.”
Voiceover (calm, low):“I used to feel overwhelmed”
Scene 2 — The Internal Chaos
Quick subtle cuts:
- Closing apps
- Staring at the off into space
- Sitting on the couch mindlessly scrolling
- Laptop open, then shut
On-screen text:“Always searching.”“Never settled.”
Voiceover:“I couldn’t stick to anything. I couldn’t find satisfaction
Scene 3 — The Shift (4–5 sec)
Setting up your phone on tripod to record.
Video of me recording content
On-screen text:“So I tried something different.”
Voiceover:“Intead of zoning out… I started creating”
Scene 4 — The Relief
Visuals:
- Editing a video
- Creating a video having fun
- Responding to comments
- Slight smile reading a message
- You walking outside in daylight
- You training with controlled focus
On-screen text:“For the first time…”My mind was focused.”
Voiceover: "and creating opened my mind to true happiness"
Closing Shot — having fun making content or working on content
Voiceover (gentle but confident):“Did Instagram cure my mental health.”
On-screen text (smaller, softer):“No. It gave me purpose. And purpose fixed my mind"